Video 1: Setting Up and Initial Steps
Objective: Overview and setting up necessary tools and resources.
Details Required:
Valid Email Address - This is to grant you access to Google Docs and folders
I will provide:
Google documents for you to update data
Google folders for you to upload screenshots
Additional Tools Required:
Awesome Screen Recorder And Screenshot - Chrome Extension
Recourses to have open:
Facebook Ads Library: https://www.facebook.com/ads/library/
Facebook: https://www.facebook.com/
Instagram: https://www.instagram.com/
LinkedIn: https://www.linkedin.com/feed/
Google Search: https://www.google.com/
Video 2: Navigating Facebook Ads Library
Objective: Searching and filtering in Facebook Ads Library.Bullet list
1. Open two (2) tabs of the Facebook Ads Library
2. In the First tab - Search Niche(Industry) in Facebook Ads Library
3. Filter results by the following:
⁃ Active ads
4. In the Second tab - Search individual businesses in Facebook Ads Library
5. Check criteria to qualify businesses
⁃ Click Ad to go to business Facebook Page [OPEN IN A NEW TAB]
⁃ Check that business Facebook Page has Message active
⁃ If Message IS NOT active skip this business
⁃ If Message IS active go to next step
6. Click Ad to go to the landing page
Video 3: Qualifying Businesses
Objective: Criteria to check for business qualification.
1. Check criteria to qualify businesses
⁃ If the landing page HAS a chat widget skip this business
⁃ If the landing page DOES NOT HAVE a chat widget go to next step
Video 4: Exploring Further Business Details
Objective: Accessing business links and social media.
1. Locate any kind of “BOOK NOW”, “GET A QUOTE” button and click to open in a new tab
2. Open any other social links on the website in new tabs
⁃ Ex:
3. If no social links are found on the website then search business name on the individual social channels
Video 5: LinkedIn Search Techniques
Objective: Searching for businesses and individuals on LinkedIn.
1. Additional LinkedIn Search
⁃ METHOD 1:
⁃ On business LinkedIn page - Click the People tab
⁃ Look for the following:
⁃ Owners
⁃ CEO
⁃ Chief staff and heads of departments
⁃ Marketing managers
⁃ Open each of their profiles in new tabs
⁃ METOD 2:
⁃ On the website look for details regarding the team
⁃ Copy each team member name into LinkedIn search
⁃ If found - open each in a new tab
Video 6: Google Business Profile and Screenshot Collection
Objective: Gathering additional business information.
1. Search Business Name in Google to display their Google Business Profile
2. Screenshot and download the following Using the Awesome Screen Recorder And Screenshot browser extension [Use the FULL PAGE option]
⁃ The business Ads on the Facebook Ads Library tab
⁃ The landing page
⁃ The booking page
⁃ The Google Business Profile tab
Video 7: Data Organization and Documentation
Objective: Compiling and organizing data.
1. In Google Drive
⁃ Create a new folder with the business name
⁃ Upload the screenshots of the business to the specific business folder
2. Add the following details to the Google Doc
⁃ Business Name
⁃ Business Email
⁃ Business Main Phone Number
⁃ Business Mobile Phone Number
⁃ Landing Page URL
⁃ Business Facebook Page URL
⁃ Business Instagram Profile URL
⁃ Business LinkedIn Profile URL
⁃ Each individual staff or team LinkedIn Profile URL
⁃ Individual staff of team email addresses
⁃ Individual staff of team Mobile Phone Numbers
Video 8: Repetition and Next Steps
Objective: Process repetition and conclusion.
1. Go back to step 4 and repeat the process for the next business
I this video I share with you my complete process flow from beginning to end.
I this video I share with you my process for qualifying businesses.